Create a Compelling Brand Story that Builds Connection

In this Webinar

As a broker/owner or team leader, it’s important to move from “chasing” to “attracting” recruits and clients by telling a more powerful brand story.

Join Dean Cottrill, EVP, Brokerage and Frederick Herot, VP, Marketing at T3 Sixty for a discussion on strategies and best practices for building a compelling brand story that encapsulates and expresses your differentiating points, creating connections between the company, its agents, potential recruits and clients.

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Our Panelists

Dean Cottrill

EVP, Brokerage, T3 Sixty

As EVP of T3 Sixty’s Brokerage Division, in addition to helping brokers and their companies reach higher levels of success and profitability, Dean also leads the T3 Fellows program. He has over 20 years of hands-on leadership experience and has held several senior-level positions with real estate brokerage organizations including Long & Foster, Weichert Realtors and Coldwell Banker Residential Brokerage (NRT). As Group President at Coldwell Banker, he oversaw 66 sales offices and 4,000+ associates that generated more than $10 billion in annual sales volume.

Frederick Herot

VP, Marketing, T3 Sixty

Frederick has spent his career fighting the status quo in real estate marketing. By anticipating the needs of agents and brokers alike, he developed new online marketing categories that altered the industry landscape and propelled the success of companies like Weichert, realtor.com and Top Producer. He excels at product and market positioning, and he delivers communication that illuminates agent and broker benefits. He builds marketing solutions that penetrate the target market by using testimonials and social proof to demonstrate a company’s core beliefs and unique value differentiators.